Privacy Policy

Lunden International LLC (“Lunden International,” “we,” “us,” or “our”) respects your privacy and is committed to handling personal information responsibly and transparently. This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit www.lundenintl.com, including its pages, subdomains, and redirected domains that we own or operate (collectively, the “Site”), communicate with us, schedule an appointment, purchase or access a product or resource, participate in coaching or learning services, or otherwise interact with Lunden International. By using the Site, you acknowledge the practices described in this Privacy Policy. Where required by applicable law, we will request your consent before collecting or using certain information.

1. Scope of This Privacy Policy

This Privacy Policy applies to personal information collected through:

  • The Lunden International website;

  • Contact, inquiry, registration, and scheduling forms;

  • Email and telephone communications;

  • Coaching, consulting, training, and learning services;

  • Purchases, downloads, assessments, surveys, and interactive resources;

  • Events, workshops, webinars, and professional networking activities;

  • Cookies, analytics tools, and similar technologies; and

  • Other interactions with Lunden International.

This Privacy Policy does not govern independently operated third-party websites or services, even when they are linked to or embedded within our Site. Those third parties maintain their own privacy policies and practices. Additional privacy terms may be included in a client agreement, coaching agreement, program registration, assessment notice, or other service-specific agreement. If there is a conflict, the more specific agreement will govern the information collected in connection with that service.

2. Personal Information We May Collect

“Personal information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked with an individual or household.

Depending on how you interact with us, we may collect the following categories of information.

Information You Provide Directly

You may provide:

  • First and last name;

  • Email address;

  • Telephone number;

  • Mailing or billing address;

  • Company or organization name;

  • Job title, role, department, or industry;

  • Professional interests, objectives, or development needs;

  • Information included in messages, inquiries, or consultation requests;

  • Appointment preferences and scheduling information;

  • Event, course, workshop, or program registration information;

  • Survey, assessment, questionnaire, or interactive-resource responses;

  • Coaching or professional-development information you choose to share;

  • Testimonials, feedback, or reviews you voluntarily provide;

  • Purchase, transaction, or billing information; and

  • Other information you voluntarily submit to us.

Please do not submit Social Security numbers, financial-account credentials, medical records, diagnostic reports, or other highly sensitive information through ordinary website forms or email. Information provided during a coaching or consulting engagement may be subject to additional confidentiality terms in the applicable service agreement.

Information Collected Automatically

When you visit the Site, our website platform and service providers may automatically collect information such as:

  • Internet Protocol address;

  • Browser type and version;

  • Device type and operating system;

  • General geographic location derived from an IP address;

  • Referring website or source;

  • Pages viewed and links selected;

  • Date, time, and duration of a visit;

  • Website interactions and navigation patterns;

  • Cookie or similar technology identifiers; and

  • Technical, diagnostic, security, and performance information.

We generally use this information to operate, secure, maintain, and improve the Site and to understand how visitors use it.

Information Received from Other Sources

We may receive information from:

  • A company or organization sponsoring a program or service;

  • Event and program registration providers;

  • Scheduling, payment, survey, email, or learning platforms;

  • Professional networking platforms;

  • Referral sources;

  • Publicly available professional sources; and

  • Service providers supporting our business operations.

When an organization engages us to provide services to its employees, members, or participants, the organization is responsible for providing personal information to us lawfully and for delivering any required notices.

3. How We Use Personal Information

We may use personal information to:

  • Respond to inquiries and requests;

  • Schedule and conduct consultations or appointments;

  • Provide coaching, consulting, training, facilitation, and learning services;

  • Register individuals for events, programs, workshops, or courses;

  • Deliver purchased or requested products, services, and resources;

  • Personalize services and participant experiences;

  • Process transactions and maintain appropriate business records;

  • Communicate about appointments, registrations, purchases, and services;

  • Provide administrative, technical, or customer support;

  • Send newsletters or promotional communications when permitted by law;

  • Conduct surveys, assessments, evaluations, or program research;

  • Review aggregate participation and program-effectiveness information;

  • Develop, maintain, and improve our services, resources, and Site;

  • Monitor website functionality, performance, and visitor engagement;

  • Protect the security and integrity of our Site and systems;

  • Detect or prevent fraud, misuse, or unlawful activity;

  • Enforce our agreements, policies, and legal rights;

  • Satisfy tax, accounting, contractual, and legal obligations; and

  • Complete a business reorganization, merger, acquisition, financing, or sale.

We may combine information collected through different interactions when reasonably necessary for these purposes.

4. Cookies and Similar Technologies

The Site and its service providers may use cookies, pixels, tags, scripts, local storage, and similar technologies.

Cookies are small files stored on a browser or device. They may help us:

  • Operate essential website features;

  • Remember preferences;

  • Maintain website security;

  • Understand website traffic and performance;

  • Identify and correct technical problems;

  • Measure engagement with content; and

  • Improve the Site and our communications.

Cookies may be classified as:

  • Essential cookies, which are necessary for the Site to operate;

  • Functional cookies, which remember settings or preferences;

  • Analytics cookies, which help us understand website usage; and

  • Advertising or marketing cookies, if used, which help measure or personalize marketing activity.

Where required by law, nonessential cookies will not be activated until you provide consent. You may manage available choices through our cookie-consent tool or your browser settings. Blocking cookies may affect the availability or performance of certain features.

5. Analytics and Website Measurement

We may use third-party analytics services to understand how visitors find and use the Site. These services may collect device, browser, IP address, page-view, referral, and interaction information through cookies or similar technologies. Analytics information is used to evaluate website performance, improve content, identify technical issues, and understand general visitor engagement. Where required, we use analytics technologies only after obtaining consent.

6. Contact Forms and Appointment Scheduling

When you submit a contact form or schedule an appointment, we may collect your name, contact information, organization, appointment preferences, and the contents of your message. Scheduling services may collect and process information necessary to display availability, create appointments, send confirmations and reminders, and connect appointments with videoconferencing or calendar services. Information submitted through a scheduling provider is also subject to that provider’s privacy policy. Submitting an inquiry or scheduling a consultation does not create a client, coaching, counseling, employment, fiduciary, or other professional relationship with Lunden International. Such a relationship is created only through a separate written agreement when applicable.

7. Coaching, Assessments, Surveys, and Learning Activities

If you participate in coaching, a workshop, an assessment, a survey, an interactive course, or another learning activity, we may collect information necessary to administer that activity. Depending on the service, this information may include:

  • Registration and attendance information;

  • Professional-development goals;

  • Assessment or survey responses;

  • Course or activity interactions;

  • Feedback and evaluation responses; and

  • Information you voluntarily discuss or submit.

Unless expressly stated otherwise, interactive activities available on the public Site are provided for educational and informational purposes. Responses may not be monitored, saved, scored, or tracked through a learning management system. Assessments and educational resources are not clinical, psychological, medical, or diagnostic instruments unless expressly identified as such and administered by a properly qualified provider. They should not be used to diagnose a medical, psychological, neurological, or mental-health condition. When an organization sponsors a program, we may provide the organization with participation information or aggregated findings. We will not provide individual coaching details to a sponsoring organization unless the participant has authorized the disclosure, the applicable agreement clearly permits it, or disclosure is required by law.

8. Purchases and Payment Processing

If purchases are available through the Site or a linked platform, payment information is processed by an independent payment processor or e-commerce provider. We do not ordinarily receive or store complete payment-card numbers or security codes. We may receive limited transaction information, such as:

  • Purchaser name and contact information;

  • Billing address;

  • Product or service purchased;

  • Purchase date and amount;

  • Payment status;

  • Transaction identifier; and

  • Limited payment-method details, such as card type and final digits.

Payment processors handle payment information under their own privacy policies and security practices.

9. Email and Marketing Communications

We may use your contact information to respond to inquiries, provide requested services, and send administrative communications related to appointments, registrations, purchases, or ongoing engagements. If you subscribe to a mailing list or otherwise agree to receive marketing communications, we may send information about resources, programs, events, services, or company updates. You may unsubscribe from marketing emails at any time by selecting the unsubscribe link included in the email or contacting us. Unsubscribing from marketing communications will not prevent us from sending necessary administrative, transactional, or service-related messages. Our email provider may collect information about email delivery, opens, and link interactions to help us operate and evaluate our communications, subject to applicable law and available privacy choices.

10. Embedded Content and Third-Party Services

The Site may contain or display content provided by third parties, including:

  • YouTube videos;

  • Social-media content;

  • Scheduling tools;

  • Videoconferencing services;

  • Forms and surveys;

  • Maps;

  • Payment services;

  • Download or file-hosting services; and

  • Other external applications or resources.

When you load or interact with embedded content, the third party may receive information such as your IP address, browser or device information, cookie identifiers, and details about your interaction. If you are signed in to the third party’s service, that provider may associate the interaction with your account. Third-party services operate under their own privacy policies. We encourage you to review those policies before submitting information or interacting with embedded content.

11. How We Disclose Personal Information

We do not sell personal information for money. We may disclose personal information in the following circumstances.

Service Providers

We may provide information to companies that perform services on our behalf, including:

  • Website hosting and maintenance;

  • Data storage and security;

  • Website analytics;

  • Contact-form processing;

  • Appointment scheduling;

  • Email delivery and marketing;

  • Videoconferencing;

  • Payment processing;

  • Surveys, assessments, and learning platforms;

  • Accounting, legal, and professional services; and

  • Other operational support.

These providers may process information only as needed to provide their services, subject to their agreements with us and applicable law.

Organizational Clients

When a company or organization sponsors training, consulting, or another program, we may disclose registration, attendance, completion, or aggregate program information as reasonably necessary to administer the engagement. Individual coaching conversations and personal assessment details will be handled according to the applicable agreement and any participant notice provided for the engagement.

Legal and Safety Requirements

We may disclose information when we reasonably believe disclosure is necessary to:

  • Comply with a law, regulation, subpoena, court order, or legal process;

  • Respond to a lawful request from a government authority;

  • Protect our rights, property, systems, or safety;

  • Protect the rights, safety, or property of another person;

  • Investigate suspected fraud, misuse, or unlawful activity;

  • Enforce an agreement or policy; or

  • Establish, exercise, or defend a legal claim.

Business Transactions

Information may be disclosed or transferred in connection with a merger, acquisition, reorganization, financing, sale of assets, or similar business transaction. Any successor will be expected to handle personal information consistently with applicable law.

With Your Direction or Consent

We may disclose information when you direct us to do so or provide consent.

12. Sale and Sharing of Personal Information

Lunden International does not sell personal information for monetary compensation. We also do not knowingly share personal information for cross-context behavioral advertising as those terms are defined under the California Consumer Privacy Act. If our practices change, we will revise this Privacy Policy and provide any legally required notice and opt-out mechanism.

13. Global Privacy Control and Do Not Track Signals

Where required by applicable law, we recognize legally valid browser-based opt-out preference signals, such as the Global Privacy Control, as a request to opt out of the sale or sharing of personal information. Because there is not yet a universally accepted standard for other browser “Do Not Track” signals, the Site may not respond to every such signal. You may still manage cookies using our cookie-consent tool, when available, and your browser settings.

14. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide services, maintain business and transaction records, resolve disputes, enforce agreements, and satisfy legal, tax, accounting, insurance, and contractual obligations. Retention periods vary according to:

  • The type and sensitivity of the information;

  • The purpose for which it was collected;

  • The duration of a client or participant relationship;

  • Contractual requirements;

  • Applicable limitation periods;

  • Legal and regulatory requirements; and

  • Security, fraud-prevention, and dispute-resolution needs.

When information is no longer reasonably required, we may delete, deidentify, or securely dispose of it, subject to technical limitations and legal obligations.

15. Data Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information from unauthorized access, disclosure, alteration, misuse, or destruction. However, no website, email transmission, storage system, or internet-based service can be guaranteed to be completely secure. You submit information electronically at your own risk and should avoid sending highly sensitive information through unsecured channels.

16. Your Privacy Choices and Rights

Depending on where you reside and subject to applicable law, you may have the right to:

  • Request information about the personal information we collect and use;

  • Request access to personal information we maintain about you;

  • Request correction of inaccurate personal information;

  • Request deletion of certain personal information;

  • Obtain a portable copy of certain information;

  • Object to or restrict certain processing;

  • Withdraw consent when processing is based on consent;

  • Opt out of certain marketing communications;

  • Opt out of the sale or sharing of personal information;

  • Limit certain uses of sensitive personal information; and

  • Receive equal service and not be discriminated against for exercising a privacy right.

These rights are not absolute. We may need to retain certain information to complete a transaction, provide a requested service, comply with law, protect legal rights, maintain security, or satisfy another permitted purpose. To submit a request, contact us using the information in Section 22. Please describe your request and provide enough information for us to identify the relevant records. We may take reasonable steps to verify your identity before completing a request. You may use an authorized agent where permitted by law, but we may require evidence of the agent’s authority and verification of your identity.

17. California Privacy Notice

California residents may have rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act, if Lunden International is subject to that law. These rights may include the right to:

  • Know the categories and specific pieces of personal information collected;

  • Know the sources, purposes, and categories of recipients associated with that information;

  • Request deletion;

  • Request correction;

  • Opt out of the sale or sharing of personal information;

  • Limit certain uses or disclosures of sensitive personal information; and

  • Receive nondiscriminatory treatment for exercising privacy rights.

During the preceding 12 months, we may have collected the categories of information described in Section 2 for the business and commercial purposes described in Section 3. We may have disclosed those categories to the service-provider and recipient categories described in Section 11. We have not sold personal information for monetary compensation and do not knowingly sell or share the personal information of individuals under 16 years of age. Some information may be exempt from a privacy request under applicable law. We will explain any material denial or limitation when responding to a request. California’s “Shine the Light” law may permit residents who have an established business relationship with us to request information about certain disclosures of personal information for third parties’ direct-marketing purposes. We do not disclose personal information to third parties for their own direct-marketing purposes without appropriate authorization.

18. International Visitors

Lunden International is based in California, United States. If you access the Site or provide information from outside the United States, your information may be transferred to and processed in the United States or another country where our service providers operate. Privacy and data-protection laws in those locations may differ from the laws where you live. Where required, we use appropriate safeguards for international transfers and process personal information under an applicable lawful basis. For individuals in the European Economic Area, United Kingdom, or Switzerland, the lawful bases for processing may include:

  • Performance of a contract or steps requested before entering a contract;

  • Compliance with a legal obligation;

  • Our legitimate interests in operating and improving our business and services;

  • Protection of vital interests; and

  • Consent, where consent is required.

You may also have the right to file a complaint with the data-protection authority in the country where you reside. We encourage you to contact us first so we can attempt to address your concern.

19. Children’s Privacy

The Site and our services are not directed to children under 13, and we do not knowingly collect personal information directly from children under 13 through the Site. If you believe a child has submitted personal information to us without appropriate authorization, please contact us. We will take reasonable steps to investigate and delete the information when required. Programs involving minors, if any, will be governed by separate registration, consent, and privacy procedures.

20. External Links

The Site may contain links to websites, resources, or services operated by other organizations or content creators. We do not control and are not responsible for their content, security, availability, or privacy practices. A link or embedded resource does not necessarily imply endorsement. Review the applicable third party’s privacy policy before providing personal information.

21. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our Site, services, technology, legal requirements, or information-handling practices. The revised policy will be posted on this page with an updated “Last Updated” date. If a change materially affects how we use information already collected, we will provide additional notice or request consent when required by law.

22. Contact Information

If you have questions about this Privacy Policy, wish to exercise a privacy right, or have concerns about how your information has been handled, contact:

Lunden International LLC
Dublin, California, United States
Email: help@lundenintl.com
Telephone: 1.925.626.0550
Website: www.lundenintl.com

Please include “Privacy Request” in the subject line of an email concerning a privacy right.

Last Updated: August 1, 2026

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